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Let go

A strong brand

We are your enabler
Welcome to WAX IN THE CITY – the leading brand in the waxing industry. Since our foundation, we have significantly influenced the development of this industry and are now the first choice for a modern, body-conscious generation. With almost 3 million enthusiastic customers and over 5 million treatments performed, we have established ourselves as a trusted and professional partner.

WAX IN THE CITY not only offers a successful franchise model, but also the opportunity to become part of a strong brand. Become part of our team now and open your own waxing studio. Benefit from our many years of expertise, our established concept and the support of a strong network. Start your career in the beauty industry with WAX IN THE CITY and be a possible-maker!

Contact us today to find out more about the exciting opportunity of a franchise partnership and shape your future with WAX IN THE CITY.

Almost 3 million enthusiastic clients

100.000 waxing app users

5.750.000 treatments
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Always on the cutting edge

Waxing app, PURE performance wax, our WAX IN THE CITY bodycare products… our high innovative power makes us the market leader and life a little bit easier for our clients.

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Always stylish

Spacious and bright rooms, premium-quality material, modern zeitgeist. Our studios are not only functional and hygienic, but also reflect our aesthetic standards.

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Always competent

Every single depiladora has been trained and qualified as a true waxpert in our training center. You can always rely on our consistently high quality of consultation and treatment in our studios.


Always present

Facebook, Instagram & Co. – join us on social media to see our clients before and after their treatment.